The Tech Startup World- Building a Brand and Business Through Digital Strategies
Originally hired to oversee digital content marketing strategy for this Brooklyn-based e-commerce tech startup, Elevated to Head of Business Development in less than 2 years I was able to lead teams to tremendous user acquisition and ultimately over 8 figures in revenue.
CHARGED.fm
Custom Content Management System
Custom Proprietary Content Management System
Charged.fm
Initially hired to run Charged.fm The Magazine, a content hub with a daily digital finger on the pulse of all things sports and entertainment, I was promoted to Head of Business Development, Digital, within the first 2 years. We ended up reaching over a million new users.
Custom Calendars Via CMS
Content Marketing
We used a very sophisticated strategy, in part, to acquire users (and ultimately tens of thousands of conversions) through content marketing.
Digital Strategy Results (User Acquisition)
1.6 million new users through sophisticated inbound marketing strategies (per Google Analytics)
Detailed Mobile Strategies
Strategic affiliate and aggregation partnerships
Charged.fm Monthly Growth
Digital strategies resulting in spiking of both revenue and user acquisition
Digital Strategy (Referrals) - Charged.fm
(per Google Analytics)
Digital Strategy (referrals) Charged.fm
(per Google Analytics)